|
Friday Finds
Fresh ideas, practical tools, and marketing-inspired thinking for people who design learning.
|
|
|
|
I’m keeping things short this week. I took today off for a long weekend: first a via ferrata climb near Seneca Rocks (this one will put a bit more air under my feet!), then a visit with my daughter in Pittsburgh. Next week, I head to Indianapolis for ATD Core 4. It’s a good kind of busy, but it hasn’t left much time to write.
While I’m off climbing and catching up with my daughter, here’s an idea from the archives that’s worth another look.
Thanks for reading!
|
|
|
Supported by iSpring
Train Your Distributors to Sell with Confidence
Effective distributor training can help manufacturers strengthen product knowledge, improve sales performance, and create a more consistent customer experience across channels. This guide explores practical strategies to help you move from ad hoc partner enablement to a structured online training process that’s easier to launch, track, and scale.
Get the guide →
|
|
|
The course is required. So what?
An email arrives with the subject line "Mandatory Annual Compliance Training—Complete by Friday."
You know what to do. But do you know why you should care?
“Mandatory” tells people what the organization needs from them. It says nothing about what the training will help them do. And that first impression happens before anyone opens the course.
Try a small rewrite:
Before: Complete Mandatory Cybersecurity Training
After: Spot the Attacks Most Likely to Show Up in Your Inbox
The deadline still belongs in the email. Lead with the useful part.
Try this: Find one training announcement you’ve sent. Cover up the words required, mandatory, and complete. Does what’s left give people a reason to pay attention? If not, rewrite the headline around a problem they can solve, a mistake they can avoid, or an action they’ll be able to take.
The course may be mandatory. The boredom doesn’t have to be.
|
|
|
Better Ways to Frame Required Training
When you write your next training announcement, try entering through one of these four doors. They overlap, and that is fine. Choose the one that offers the strongest truthful reason to care.
|
|
|
Also supported by Neovation
Most strategic plans don't fail on the ideas. They fail in the build, then quietly stall out. The fix is a plan built to get done, not just approved: focused enough to act on, and built to survive your team's busiest weeks.
Learn how by registering for "Strategic Plan Design: Build a Strategy Your Team Can Actually Execute," October 21 at 1 pm ET / 12 pm CT / 10 am PT.
Register now →
|
|
|
P.S. Know someone who would find this helpful?
The best way to support Friday Finds is to pass it on. Forward this email to a friend and invite them to join 3,000+ other readers at miketaylor.kit.com
(Already subscribed? You can grab my book, buy me a coffee, or book me to speak at your company.)
|
|
|
