ABOUT 1 MONTH AGO • 4 MIN READ

AI in Course Creation, The Rise of Advanced AIs, and the Essential Art of Focused Messaging.

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Friday Finds

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“There is only one corner of the universe you can be certain of improving, and that’s your own self.” — Aldous Huxley

Happy Friday! Have you checked out Tom McDowall's annual online pay what you can iDTX conference yet? It kicked off Wednesday and wraps up today. If you're free at noon Eastern today, Bianca and I are hosting a quick 30-minute session about how personas can really boost your learning design. No worries if you can't make it! You can catch our session and all the others in the recordings available online.

Thanks for reading!

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🎶 What I’m Listening To

More music from my college memories, Violent Femmes radio. If you know, you know.

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Identify and Close Skill Gaps Quickly

Are you looking for a straightforward way to identify skill gaps and training priorities? This Training Needs Analysis Template simplifies the process. Download it now to evaluate and address your team's development needs. Equip yourself with the right tools to boost productivity and drive success!

📰 News & Notes

AI-Powered Development & Implementation

The Rundown: Dr. Phillipa Hardman is back again with five use cases to improve the quality & speed of the Build Stages of ADDIE. She shares how AI tools dramatically accelerate and improve the quality of the development and implementation phases of the ADDIE instructional design model.

The Context:

  • Traditional ADDIE development is often slow and prone to inconsistencies.
  • New AI tools offer solutions for faster, more effective course creation.
  • These tools include those used for scripting, quality assurance, and prototyping.

Why it Matters: By leveraging AI, instructional designers can rapidly iterate, ensure higher quality, and personalize learning experiences, ultimately leading to more effective and engaging educational content.

Don't miss the Learning Design AI Toolkit she links to in the article.

A new generation of AIs: Yes, AI suddenly got better... again

The Rundown: AI's rapid growth means we must see it as more than a task-doer; it's now a smart partner capable of complex work like research and creation. To keep up, we should find new ways AI can help, not just automate old jobs, and adjust our plans as it improves. We must look beyond simple time or money savings and value AI for its ability to bring us new ideas and insights.

The Context:

  • New AI tools are very smart. They can do hard tasks, like research and creative work.
  • We should not just count how much time or money AI saves. We need to see how it gives us new ideas.
  • We need to stop just using AI to do old tasks. We should find new things AI can help us do. (If you haven't yet, go play with the new Claude 3.7 sonnet!)

Why It Matters: It's vital for leaders to realize that AI can perform tasks beyond their current expectations. When AI is applied effectively, it has the potential to significantly enhance our work processes. Given that AI technology is continuously evolving, it's essential that we proactively learn how to integrate and utilize it to our advantage.

The Importance of Staying On-Point

The Rundown: Focusing on a single, clear message is crucial for both memorability and believability.

The Context:

  • People struggle to remember multiple messages, especially in today's attention-scarce environment.
  • "Goal dilution" occurs when your messaging claims too many benefits, weakening the perceived effectiveness of each individual benefit.
  • Research shows that a single, focused message increases both recall and trust.

Why it Matters: We should prioritize single-mindedness in our messaging to maximize ad effectiveness, ensuring our audience both remembers and believes the key message.

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Is deploying an eLearning content library the right move?

Discover how eLearning content libraries can rapidly expand your training offerings while significantly reducing costs—but are they the right move for your organization?

Explore their benefits, pricing, formats, and other things you should consider before using an eLearning content library.

🧰 Tech Tools & Tips

If tools are your jam, check out my Work Smarter newsletter.

Contrast Checker

One of Coolors tools calculates the contrast ratio of text and background colors.

PamPam

A platform that merges Wikipedia with ChatGPT to make interactive maps and guides.

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Great marketers know how to grab attention. Now it’s L&D’s turn!

What works vs. what flops? Mike Taylor (Learning Experience Strategist, Consultant, and Author of #TrainLikeAMarketer) breaks down attention triggers with loads of real examples.

Stine S. Snekkenes (Senior Instructional Designer @ We Are Learning) then showcases how to bring these to life in We Are: the next-gen course authoring tool for immersive learning.

Forget boring training—your learners already have. Let’s fix that. ✅

Tuesday, March 11th, 2025 - 12:00 PM (EDT)

🎧 Podcast of the Week

This is the conversation that caught my ear this week. Check out previous episodes in the Friday Finds podcast playlist.

Steal From Marketing to Improve Your Training

L&D meets marketing! 🤝 Learn how to boost learning with marketing tactics. Data, engagement, and behavior change? They're shared goals! Check out these insights.

🧳 Where’s Mike?


If you or your event needs a speaker or workshop that is highly interactive and super practical,
we should talk.

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Friday Finds

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