13 DAYS AGO • 4 MIN READ

Friday Finds — Martech for L&D, Forgetting Curve Heads Up, Do You Really Need That Training Course?

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Friday Finds

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“The ability to learn faster than your competitors may be the only sustainable competitive advantage.”
— Arie de Geus

The big day is coming soon! Our book is dropping in May, and I'm so excited I could burst. (And hey, did you spot that giant countdown clock at the top of this email? Yep, that's for the book!) Since you're one of my awesome newsletter readers, I wanted to give you a special treat. Think of it as a backstage pass! I'll be sharing some behind-the-scenes previews of each chapter in the weeks leading up to the release. You'll get to hear about it all before anyone else. So, grab your headphones, have a listen, and tell me what you think. I'm really curious to hear what you think!

Thanks for reading!

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🎶 What I’m Listening To

I have Quarters of Change playing this morning. (Thanks, Helen!)

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📰 News & Notes

Digital Sales Rooms: The Secret Weapon L&D Pros Didn’t Know They Needed

The Rundown: Digital Sales Rooms (DSRs), traditionally used by sales teams, are secure online spaces for storing, sharing, and collaborating on content. When adapted for Learning & Development (L&D) as Virtual Learning Hubs (VLHs), they centralize training materials, streamline collaboration, and provide valuable analytics.

The Context:

  • Securing Leadership Buy-In: VLHs enable leaders to access proposals and resources in one place, with engagement analytics guiding strategic follow-ups.
  • Simplifying SME Collaboration: By centralizing materials, VLHs reduce email clutter and ensure version control during feedback processes.
  • Enhancing Client Training: VLHs serve as personalized portals for external training, offering secure access to materials and tracking learner engagement.
  • Supporting Live Workshops: They provide participants with pre-session materials, real-time resources during events, and post-session follow-ups.
  • Boosting Training Sales: For L&D consultants, VLHs can showcase offerings, share case studies, and monitor potential client engagement.

Why it Matters: Integrating VLHs into L&D strategies transforms training delivery by centralizing resources, enhancing collaboration, and providing actionable insights, ultimately leading to more efficient and effective learning experiences.

Why The Forgetting Curve Is Not As Useful As You Think

The Rundown: The traditional forgetting curve suggests a uniform decline in memory retention over time. However, recent insights indicate that forgetting is highly variable and context-dependent, challenging the universality of this model.

The Context:

  • Original Concept: Introduced by Hermann Ebbinghaus in the late 19th century, the forgetting curve posits that without reinforcement, memory retention decreases exponentially over time.
  • New Perspectives: Contemporary research reveals that factors such as the type of material, individual differences, and contextual elements significantly influence memory retention, suggesting that forgetting does not follow a one-size-fits-all pattern.

Why it Matters: Recognizing that forgetting is not uniform underscores the importance of personalized and context-aware learning strategies. This shift can lead to more effective educational approaches and improved memory retention outcomes.

Do You Really Need A New Training Course? Or Is There An Easier Solution

The Rundown: Organizations often default to creating new training courses to address various needs, from introducing new products to ensuring compliance. However, it's important to assess whether a full-fledged course is the most effective solution or if simpler alternatives could suffice. Spark + Co. offers this guidance.

The Context:

Common Triggers for New Training:

  • Launching new products or services.
  • Updating processes or procedures.
  • Addressing compliance requirements.
  • Bridging skill gaps among employees.

Alternative Solutions:

  • Providing job aids or quick reference guides.
  • Offering coaching or mentoring sessions.
  • Sharing existing resources like relevant articles or videos.

Why it Matters: Developing new training courses demands significant time and resources. By critically evaluating the necessity of a new course and considering simpler alternatives, organizations can address their needs more efficiently, ensuring that training efforts are both effective and resource-conscious.

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🧰 Tech Tools & Tips

If tools are your jam, check out my Work Smarter newsletter.

Hume.ai

Hume AI, led by a psychologist specializing in emotion, brings a more natural, human voice to AI models. You'll want to hear this!

Udio

Discover, create, and share custom music with the world. Use the latest technology to create AI music in seconds.

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🎧 Podcast of the Week

This is the conversation that caught my ear this week. Check out previous episodes in the Friday Finds podcast playlist.

Design For How People Actually Learn

An introduction to "Think Like a Marketer, Train Like an L&D Pro." Chapter 1 reveals how to design learning that engages both intuition and analysis using dual-process theory. Get behind-the-scenes insights exclusively for newsletter readers.

🧳 Where’s Mike?


If you or your event needs a speaker or workshop that is highly interactive and super practical,
we should talk.

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