There's something mesmerizing about watching a bad decision happen in slow motion. First, you're confused. Then curious. Then you're thinking, "Wow, we're really doing this."

I get that feeling watching my daughter's softball coach make the lineup while clearly better options are sitting on the bench. I get the same feeling when an L&D team builds a really good webinar, workshop, or resource, then never touches it again while scrambling to create something else new from scratch.

The good stuff is right there. Just waiting.

Thanks for reading!
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David Kelly, Christy Tucker, James Gilchrist, and 10+ other speakers will dive into topics like executive-level metrics, performance enablement, and the changing role of L&D in business.

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Are You Having One-Night Stands with Your Best Ideas

L&D teams do this constantly: build a webinar, deliver the session, upload the deck, and move on as if the job is done. It isn't. That's not a content strategy. That's a one-night stand with your best idea.

​Pierre Herubel puts it plainly: most teams treat content as single-use, with no clear path from one strong idea to a portfolio of useful assets. And the quiet waste is that your organization is already sitting on webinars, workshops, and presentations that could be doing real work right now, instead of collecting dust in a shared drive.

Marketing doesn't operate this way. They run on a simple assumption that one strong idea deserves multiple lives, each format serving a different moment, a different audience, a different purpose. L&D can work the same way but most of us default to rebuilding instead of redeploying.

That shift is central to Think Like a Marketer, Train Like an L&D Pro. Content shouldn't be a pile of disconnected events. It should move people from awareness to action, with the right message, in the right format, at the right moment. Repurposing is how you do that without starting from zero every time.

A practical structure for repurposing is STACK.

S — Start with one strong core asset.
A webinar, a workshop, a case study. Something with real substance, not filler.

T — Trim it into teachable moments.
Pull out the key decisions, common mistakes, worked examples, and FAQs.

A — Adapt each piece for a specific job.
One idea might become a job aid, a manager discussion guide, a short video, a scenario, or a checklist.

C — Connect the pieces into a sequence.
Think less like a course designer and more like a campaign builder. What should people see before, during, and after the core experience?

K — Keep what works in a reusable library.
Your best explanations, visuals, and stories shouldn't disappear after one use.

Here's what that looks like in practice. A 45-minute phishing training becomes: a short prework email, a 2-minute explainer video, a scenario-based activity, a manager huddle guide, a one-page checklist, and two spaced follow-up nudges. Same core idea. Six touchpoints. More chances to encounter it, apply it, and retain it.

Also supported by Neovation

We’ve talked with hundreds of L&D leaders about AI, and the same three issues keep coming up: overthinking, pilots that never scale, and no clear way to prove value. On April 29, we’ll share an AI readiness framework to help you pinpoint what’s holding your team back.

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Worth your attention
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How I Turn One Idea Into 20 Pieces of Content

Pierre Herubel's system is a practical framework for turning one successful idea into 20 distinct pieces of content, using 11 specific "routes" and a library of ready-to-use visuals.

​A simple route to content repurposing →​

Transform Courses Into Campaigns: Repurposing Learning Content for Lasting Impact

What if your next course wasn’t a one-and-done event, but an ongoing content campaign? Instead of great content getting forgotten, use that single asset to spawn dozens of touchpoints that reinforce learning over time.

​See It in Action →​

The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Creating content once shouldn’t mean using it once. This article answers key repurposing questions, then shows how to turn long- and short-form content into more without more work.

​Learn some specific repurposing tactics →​

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The Bottom Line

Repurposing isn't lazy. It's leveraged. This week, pick one training asset you already own and turn it into at least three smaller, deployable pieces. If this way of thinking resonates, it's at the center of what Think Like a Marketer, Train Like an L&D Pro explores. One good idea shouldn't get just one life. It should earn five.

🎵 Today I'm going old school with one of my 80's favorites: Howard Jones

📍Where I'll be next

• ​iSpring Days 2026, April 15-17 (Online)
• ​LearnTec, May 5-7 (Karlsruhe, Germany)
• ​ATD International Conference, May 17-20 (Los Angeles, CA)
• ​Canadian eLearning Conference, May 29 (Niagara Falls, ON)

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