Wow, what a year 2024 was! My oldest flew the coop for college and he's off to a great start at Miami – I couldn't be any prouder.

On a professional note, I'm super excited to have written a book that will be available on May 27th! I teamed up with the brilliant Bianca Baumann to explore how L&D pros can seriously level up their game by borrowing some clever marketing tricks. (Reply and let me know if you'd like to be on the list for updates about it.)

Huge thanks to you for being a part of this newsletter journey with me. I hope 2025 brings you tons of joy and success. Happy New Year!

Thanks for reading!

👆 Last Week’s Most Clicked

​Behavioral Scientist’s Notable Books of 2024​

🎶 What I’m Listening To

My daughter turned me on to a good Canadian indie band, Men I Trust​

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📰 News & Notes

Most Clicked of 2024

Here is a collection of the most clicked items from this newsletter over the past year.

Personal Favorites:

• ​Thinking Fast, Learning Faster: 10 L&D Insights From Daniel Kahneman​
  Daniel Kahneman's 'Thinking, Fast and Slow' highlights two thinking modes: 'System 1' (fast, intuitive) and 'System 2' (slow, analytical). L&D professionals can leverage this by designing training that engages learners effectively while minimizing cognitive overload."
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• ​The Six Things Our Primal Brains Pay Attention To: A Guide for L&D Pros​​Our primal brains, wired for survival, process information quickly and instinctively. By aligning training with these intuitive instincts, you can gain attention and boost engagement and retention.
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• ​What L&D gets wrong about marketing tactics and how to do the things that work​​
  L&D needs a marketing makeover! This 'marketing' approach will make learning more engaging and exciting for everyone.​​

Categories:

"Want to zoom in on something specific? Here are the top topics:

• ​Train Like a Marketer​
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• ​Instructional Design / L&D​
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• ​AI​

Everyone’s talking about it – some use it, others fear it

Whether AI-curious or AI-cautious, you’ll discover how to harness AI for your L&D strategy at our webinar. Save your spot to learn innovative ways to use AI to your advantage!

Join Us! Wednesday, January 22, at 12 noon CT!

Can’t attend? Register, and we’ll send you the recording!

🧳 Where’s Mike?

• ​ATD 2025 International Conference May 18-21, Washington DC

If you or your event needs a speaker or workshop that is highly interactive and super practical, we should talk.

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